Microsoft Azure Big Data and Analytics:
It’s not about the data; it’s what you do with it!

Gartner predicts that 2017 will be the “year that data and analytics go mainstream”. Instead of only reflecting performance, data and analytics will drive business decisions more than ever and this trend will continue. This requires a new end-to-end architecture built for agility, scale and innovation. Many companies are preparing for this transition. Although big data and analytics might currently be the focus of primarily large B2C organizations, decisions will soon become data-driven in every business. It’s here and here to stay. In this white paper we will focus on big data and analytics from a Service Provider’s (SP) point of view. What is big data? Why should organizations care? How can SPs embrace big data and get their slice of the cake?